4 Fatal Mistakes Most Spas Make #3
Thursday, September 24th, 2009#3 Sleepy Sales
Spa music is a big culprit! The “shopper” can’t make buying decisions or a next booking at end of a treatment if they are too relaxed. If possible, pick up tempo of the music at the end of the treatment. OR have a transition area for the “shopper” to recompress in at the end of a service. It’s also good for them to be alert before getting into a car!
Problem: Sleeping vs Relaxing - “Shoppers” relax to the point of sleep.
Solution: Sleeping is not necessary or desirable. You need to protect your time with your “shopper”.
Problem: Spas have become pamper palaces in lieu of wellness, results.
Solution: When money gets tight, pampering gets cut, but “shoppers” will spend on results.
Problem: Spa shoppers have nothing to look at inside the spa. Retail is only at front desk or in separate retail areas, yet magazines in waiting areas have tons of advertisements - none for what you sell!
Solution: Provide information on how to prolong the “shopper’s” experience. Provide retail literature and samples throughout the entire spa. Guard your retail space! If you are afraid of theft, use earthquake tape or empty bottles.
Carol Phillips CEO EncompassOne Marketing