Spa Origins Co., Ltd.

#1 Lack of Staff Training on Sales

Problem: Your staff needs product knowledge, people skills and selling skills!

Solution: Your staff needs ongoing retail training! This needs to be part of your spa’s overall training curriculum.
Bump up marketing and staff training when the market is tight!

Definition of Insanity: Doing the same thing the same way and expecting different results. Change what you do and how you do it and get the results you want!

Carol Phillips CEO EncompassOne Marketing

#2 Lack of Branding

Problem: You have an identity crisis! Look at your front desk. How many times do you see your logo?
Your corporate propaganda - business cards, brochures, prices cards - all need your logo! Every piece of paper must have your branding message on it. Think Starbucks!

Solution: Be the leader of the pack! What makes your spa different than others in your market - treatments, style, etc. You must know this in order to effectively market your spa.

Problem: Lack of internal and external marketing plan.

Solution: Inside - posters, displays. Outside - direct mail, email. Don’t hide your light under a basket.
Problem: Lack of follow-up.

Solution: Always send a thank-you note. And a thank-you bump-up - something every 30 days, to remind “shoppers” to come back. Offer bounce-backs - a free service, upgrade or add-on with purchase of another.

Carol Phillips CEO EncompassOne Marketing