Spa Origins Co., Ltd.

• Social Media - Perhaps you’ve heard of a little Web site called Twitter? It’s helped to bust open the doors on a marketing revolution, and spas are leading the way. Now, it’s easier than ever for spas to offer up-to-the-minute deals by tweeting or posting a Facebook message. Cancellations are no longer a problem when you can re-book an appointment instantly.  Ad-Ology research shows that 57 percent of 18 to 24 year olds and 48.5 percent of 25 to 34 year olds say social media influenced their choice of a hair salon or day spa.

• Customer Service - Consumers are more aware of every penny spent, and with that comes higher expectations on the level of service they receive.  Spas are responding by providing exceptional service and making each visit a customized experience for the guest. 48 percent of ISPA member spas have implemented customer loyalty programs, allowing them to offer discounts or rewards while incentivizing frequent visits to the spa.

• Spa Sampling Menu - Just like ordering tapas at a Spanish restaurant, now you can order up a sampling of spa treatments to try out.  These mini services at lower price points are popular ways to get a taste of treatments offered at many spas. 46 percent of ISPA member spas see an increase in shorter (30 minutes or less) treatment bookings, and 86 percent are offering shorter treatments

• Preventive Care - Wouldn’t you rather go to a spa now to learn how to manage stress then end up in a doctor’s office a few years down the road? According to the World Health Organization, by 2020 the top five diseases will all have the underlying contributing factor of stress.  Spa treatments like massage, acupuncture and meditation have been proven to aid in stress reduction and recovery time for pre and post-op patients.

• Spa Partnerships - Spas are becoming more accessible through partnerships with established franchises, hotels and local businesses.  Forty-six percent of ISPA day spa members partner with local businesses to incorporate spa into their workplace.  Popular partnerships include: developing wellness programs at local hospitals, accommodating guests at local hotels without spa facilities and service discount trades between spas and local business employees.

• Cell Phone Applications - Spa-ing is easier than ever with the convenience of doing it from your cell phone. The Four Seasons’ app allows you to browse spa services and check room availability for your next stay. The Find a Spa app detects your location and displays search results for spas in your proximity.

• Giving Back - Spas are offering promotions and free services to people who serve the community such as teachers, hospice workers and military personnel.  Some spas are teaming up with local hospitals and providing wellness education to help educate consumers on the spa lifestyle. Community outreach is a great way to generate business and show how easy it is to incorporate spa into your life.

• The Millennials Take Over - This group now outnumbers the baby boomers, and they are flocking to the spa.  They grew up in a culture where taking care of themselves, learning proper grooming techniques and leading a healthy lifestyle were not options, but the norm.  Born during the exercise craze of the 1980s, they were the first generation to watch as their parents began turning to spas through the 1990s, when spas experienced significant growth.  Spas are reaching Millennials through social media outlets and they are reaping the benefits.

• Simplified Spa Menus - Everyone is cutting back and spa menus are no exception.  You’ll notice fewer treatment options because spas are focusing on the core of their business - results-oriented treatments.  No-frills treatments that offer a return on investment are what the consumer is demanding. The No. 1 spa treatment that people seek out world wide is massage because of its healing and stress-reducing benefits.  And, the No. 1 reason people go to the spa is to relieve/reduce stress and relax.

• Beauty Rest - Catching some zzz’s has never been harder in our sleep-deprived society.  The spa makes rest a priority by offering treatments targeted to get you some shut eye.  You can actually book time to sleep at the spa or stay after a treatment to nap when you’re feeling relaxed.

Source: www.experienceispa.com

This entry was posted on Thursday, November 19th, 2009 at 9:36 am and is filed under Website, Spa news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.