American Spa Sentiment Research Report 2009
Coyle Hospitality Group recently teamed up with WTS International, a spa management/consulting company, to provide the American Spa industry with research on spa consumer sentiment. Over 1,300 active spa-goers were surveyed in the USA in September, 2009 about their buying patterns, spending habits, best spa experiences, and other ‘burning questions’ of the spa industry. The goal of this research initiative was to help the industry understand the spa guest better and improve its offerings.
The report:http://www.coylehospitality.com/press/latest-spa-consumer-trends.asp