Most Reliable Spa Benchmark Company
Wednesday, December 30th, 2009US-based spa consulting company Health Fitness Dynamics, Inc. (HFD) have found in an independent review that Intelligent Spas is the most reliable spa benchmark and research company. The review aimed to “determine if the studies are ‘real research’ or ‘press-release’ research, e.g., are they following the best practices for valid, reliable research or are they providing information that get people’s attention?” Judy Singer, President of HFD stated “there are lots of established, well-known as well as new research and consulting companies that are conducting various types of spa benchmarking studies, but their reputation and expertise in one area does not mean they have the experience, industry knowledge, objectivity, etc. to conduct reliable spa research.”
The Results:
- ”Right now there is only one company, Intelligent Spas, that is totally dedicated to spa research. They are the pioneer and leader and have set the benchmark for other research companies that aspire to contribute to the growth of the spa industry.”
- “Intelligent Spas is the only dedicated spa-specific research company that does nothing other than collect, analyze and report findings. They have been doing spa research since 2001 which is longer than any other company, do it globally, collect the most amount of data and have the greatest number of metrics. They are the only company that does not provide any consulting; therefore, there are no conflicts of interest in terms of how the data is used. They only release research which achieves a response rate of at least 5% of the spa population, which provides a statistically reliable sample size in industry research terms.”
Health Fitness Dynamics Inc. – hfd@hfdspa.com or www.hfdspa.com