Medical Spa Management Workshops
Monday, January 25th, 2010Andrew Jacka, Director, Horwath HTL Spa Consulting, spoke at the Medical Spa Management Workshops, held as part of the 1st ICAD (International Congress of Aesthetic Dermatology & 3rd ECAA (Eurasian Congress in Aesthetic & Anti-Aging, Bangkok, Thailand on 22nd & 23rd January 2010, at the request of Dr. Pakpilai Thavisin, Owner S-Medical Spa, Bangkok
The Essence of Colour, the Importance of Aroma.
This presentation was an introduction to the meaning of colours. Focusing on primary and secondary colours, as well as on complimentary, contrasting and clashing colours. The element of aroma in spas, and some of the many items that need to be considered to appease this sense.
Service Synergy and its impact on design.
An exploration of the guest flow and staff flow and how these can impact on the design of your spa.
Then speaking as President of the Thai Spa Association, Andrew also made a Marketing, and a Human Resources presentations.
Do I need a Marketing Plan?
An introduction of the basic principles of writing a marketing plan, its importance and how it can help your business.
Who is Running your Spa?
This introductory presentation focused on really understanding the requirements for four key positions in the spa, and their roles. Questions were asked as to whether a doctor, running a Medi-Spa could or should actually fill any of these roles or employ others to do them. The process of recruitment was also reviewed, together with a look at the workforce future through ‘the extreme future’ by Dr. James Canton Ph.D.
Full program and event details www.euromedica.com