US Spa Market 2010
- Economic downturn hit spas – accustomed to years of double digit growth - hard. Spas now enter a more mature growth phase
- Science” and “organic” brands have displaced “beauty” brands in the spa channel and account for most sales
- Maintenance beauty replaces luxury treatments. Compact spa services attract the more convenience-oriented clients.
Spas describe 2009 as a “disaster”. US Spa revenues fell 15% in 2009. A decade of double digit growth had led to oversupply of spas which has made the problem worse. In addition, costs had spiraled out of control during the boom. Initially, spas delayed their response to falling revenues and did not react – by reducing prices - until late 2009.
For more information http://www.diagonalreports.com/pdfs/spa10us_pr.html